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The official blog of Laemmle Theatres

Greg Laemmle on summer 2022 word-of-mouth success stories: RRR, MRS. HARRIS GOES TO PARIS, HALLELUJAH, FIRE OF LOVE and more.

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From Greg Laemmle:
     After an amazing start to the summer box office season, things are going out with more of a whimper than a bang. And I’m OK with that. Ticket sales are only going to be as strong as the films that are in release at any given time. And to borrow the joke from the Catskills, the food isn’t so good …and such small portions. But that joke is only half right. Right now, there is a shortage of new films entering the marketplace. It’s largely another example of the supply chain being interrupted because of how the pandemic impacted the production schedule. Also, some of the films hitting the marketplace aren’t the most “commercial” titles. There are, however, some very worthy films that are currently in theatres. And I want to focus in on these films because they demonstrate one of the silver linings in the current marketplace, and that’s the power of WORD-OF-MOUTH.
     Word-of-mouth publicity is the thing that gets people to see a film that they might not otherwise see. Maybe the reviews aren’t through the roof. Or maybe the marketing didn’t make it seem like it was a film that they would enjoy.  Or maybe there wasn’t enough advertising support to bring a film to your attention. Whatever the case, we are talking about a film that you were initially not going to see. And then you hear something about the film.  Someone tells you how much they enjoyed it. Or perhaps you start seeing posts about the film on your social media feed.  Or maybe you talk to an employee at your local theatre and they tell you how much people are enjoying the film. However it gets started, enthusiasm and awareness begins to build. And in an environment (like now) where we theatre operators are searching for films that can draw ticket buyers, the ground is more fertile to allow a word-of-mouth success to grow.
     This phenomenon is not limited to arthouse films. This summer alone, we have three legit word-of-mouth winners. Number one in the bunch is TOP GUN: MAVERICK, which has been playing in theatres since Memorial Day weekend. Everyone knew about the film. Everyone knew it would be a hit. But in this day and age, it is amazing for a film to still be in theatres over Labor Day weekend after opening in May. Baz Luhrmann’s ELVIS has also outperformed based on the initial opening numbers. The film started off well enough, with about $30M over the opening weekend. Based on that opening, pundits figured the film would top out well under $100M in total. And yet, the film, now just shy of $150M, showing that word-of-mouth around Luhrmann’s fine direction and Austin Butler’s star-making performance overcame the early focus on Tom Hanks’ less-than-successful supporting turn. Not to be left out is the adaptation of WHERE THE CRAWDAD’S SING, which also looks like it will end up grossing five times its opening weekend, well in excess of the usual multiple.
     But this is Laemmle Theatres, and what we care about are the arthouse word-of-mouth successes. And we have several to mention. The most commercial of the bunch is MRS. HARRIS GOES TO PARIS, starring Lesley Manville in a fairy tale story. I’m not saying the film deserves to be part of the Oscar discussion, but it is an utterly charming film. And if you don’t want to take my word for that, consider that this semi-wide release is going to gross five to six times its opening weekend business. So clearly, I’m not the only one who had something nice to say about the film after seeing it.
     We also have a couple of long-running documentaries that have been hanging around in theatres for a while. FIRE OF LOVE is perhaps the higher profile film, given its acquisition at the Sundance Film Festival, which set the film up with some early Oscar buzz. But there is another doc which opened even before FIRE OF LOVE, and is now heading into its third month of release. That’s HALLELUJAH: LEONARD COHEN, A JOURNEY, A SONG. I’ll admit to being a huge fan of Leonard Cohen’s music. But this story about his most famous (and most covered) song is something more. It’s a film about the search for meaning in our lives, and how this song seems to capture that searching by Mr. Cohen, by the artists who recorded this song, and by extension, by all of us. HALLELUJAH is just playing one show a day at the Monicas this week, but it is absolutely worth seeking out. And, again, if you don’t want to take my word for that, consider the “votes” of random ticket buyers who keep coming out to see the film, now in its ninth week of consecutive release in L.A.!
     Last, but definitely not least, is the word-of-mouth surprise hit of the first half of 2022. This is a film that wasn’t even reviewed by the L.A. Times when it first came out (no surprise there), but ended up at the top of Justin Chang’s list of the best films of the first half of the year. And it absolutely deserved to be there. RRR is a Telegu-language film that has taken the entire film world by storm. It started out playing in theatres that cater to the Southeast Asian expatriate audience. But from there, word spread about the amazing special effects, the incredible stunt work, and the overall fun of the experience of seeing the film. That led to the film coming back into theatres on June 1 for a one-night event cinema #EncoRRRe screening. But that didn’t sate audience demand, so we extended our run for several weeks. And now, with students back from summer break, we want to give you one more chance to see this film in theatres. Yes, it is a bit of a commitment to see a three-hour film. But that’s only 20 minutes longer than ELVIS (which we already established as “worth it”), and I can assure that you’ll love every one of those extra minutes. Maybe you heard about this film, and you started watching a bit on some random streaming service. Sorry, but that’s just not the way to see RRR. This film demands to be seen with an audience so you can share in all the oohing, awwing, and laughter. Who knows, you may even need to get up and dance along during the big dance number.
     Yes, we are at the end of a long summer of movies. And there are plenty of stories about the box office being down, and the impact that this may have on certain exhibition companies. But don’t believe that there isn’t anything worth seeing at the movies. If you haven’t already seen these pictures, find a theatre that is playing MRS. HARRIS, FIRE OF LOVE, HALLELUJAH or RRR, and make plans to see them. And don’t just take my word for it. Trust the ticket buyers like you that have made them in word-of-mouth winners.
     See you at the movies!
~ GL

DELICATESSEN 30th Anniversary screenings at three Laemmle locations August 31.

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Laemmle Theatres and the Anniversary Classics Series present the latest installment of the popular Anniversary Classics Abroad series, the 30th anniversary of the U.S. release of the international cult classic, DELICATESSEN. The surrealist black comedy about the inhabitants of a post-Apocalypse French city was the collaboration of tyro feature filmmakers Marc Caro and Jean-Pierre Jeunet, who co-directed and co-wrote, with a writing assist by Gilles Adrien.

The story centers on three characters, the owner of an apartment building with a ground floor delicatessen (Jean-Claude Dreyfus); his daughter (Marie-Laure Dougnac); and a former clown hired to be the dilapidated building’s maintenance man (Dominique Pinon). They inhabit a world in which food is scarce and lentils are used as currency. The landlord/butcher lures job seekers, murders them, and then prepares “delicacies” to sell to his odd tenants. His daughter falls in love with the latest victim and tries to foil her father’s scheme with the aid of the “lentil-men,” underground rebels.

The film’s hybrid mix of genres had critics and audiences somewhat bewildered and equally delighted amidst generally favorable reviews. Critic Emmanuel Levy provided appropriate praise: “Part macabre humor, part romantic drama, part childlike fable, this ingeniously original French farce defies categorization, but is successful on all these levels.” Janet Maslin of the New York Times cited its “fun-house atmosphere,” calling it “weirdly hilarious” and “lightweight but a sometimes subversively stylish farce.” Stephen Rea of the Philadelphia Inquirer found it “indescribably wild,” and Michael Wilmington in the Los Angeles Times noted “the whole movie has been conceived in grandiose, garishly witty comic book images,” along with the advisory, “out-shocks and outplays the American horror comedies at their own game…a nasty, childlike, murderously funny show.”

Jeunet handled directing the actors, while Caro was responsible for design and effects, and the two would tap into their fervid imaginations again for THE CITY OF LOST CHILDREN, another provocative fantasy, in 1995. Their talents were recognized by Hollywood when they were hired as the director (Jeunet) and design supervisor (Caro) for ALIEN: RESURRECTION in 1997. Jeunet went onto international acclaim for the more conventional romantic comedy AMELIE (2001), nominated for five Academy Awards, including best foreign language film and a screenplay nod for Jeunet. But all this success started with DELICATESSEN, which will be presented for one night only Wednesday, August 31 at 7:00 pm at three Laemmle locations: Glendale, Newhall, and the Royal in West Los Angeles.

A parable of power, the slickly entertaining Javier Bardem film THE GOOD BOSS opens August 26.

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One of the most magnetic movie stars in cinema, Javier Bardem’s new workplace comedy-drama The Good Boss starts August 26 at the Royal. We’ll expand it to our other theaters in the subsequent weeks. The film is about Básculas Blanco, a Spanish company producing industrial scales in a provincial Spanish town, as it awaits the imminent visit from a committee which holds the firm’s fate in their hands: will they honor Básculas with a local Business Excellence award? Everything has to be perfect for the visit. Working against the clock, the company’s proprietor, Blanco (Bardem) pulls out all the stops to address and resolve issues with his employees, crossing every imaginable line in the process.

“Reminiscent of the Coen brothers’ trademark cinematic sarcasm… slickly entertaining.” ~ Jordan Mintzer, Hollywood Reporter

“It’s Javier Bardem’s show as he reunites with Fernando Leon de Aranoa for this parable of power.” ~ Jonathan Holland, Screen International

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“Javier Bardem gives a powerhouse performance.” ~ David Stratton, The Australian

Here’s a clip from the film:

https://www.youtube.com/watch?v=qmdsIHGhiL8&feature=youtu.be

“This movie is great on whatever-sized screen you watch, but it’s next-level in a full theater with a rabid audience.” The spectacular RRR, back in theaters by popular demand.

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If you haven’t experienced the Indian blockbuster RRR in a theater, good news, we are bringing it back! The movie is an exhilarating, action-packed spectacular mythologizing two real-life freedom fighters who helped lead India’s fight for independence from the British Raj, Komaram Bheem (N.T Rama Rao Jr., aka Jr NTR) and Alluri Sitarama Raju (Ram Charan). Set in the 1920s, before their fight for India’s independence began, RRR imagines a fictional meeting between the two, set into motion when a young Gond girl is stolen from her village by British soldiers. With a powerful message, staggeringly choreographed action sequences, and an all-timer of a musical number, RRR is sheer big-screen joy from start to finish, and it is something best experienced with an audience to fully appreciate big and loud, as intended.

Catch RRR starting August 26 at the Monica Film Center and Town Center and a week or two after that at the Claremont and Newhall. All are venues where we have not previously screened the film.

The New York Times recently published a story about the RRR phenomenon headlined “How the Indian Action Spectacular RRR Became a Smash in America.” Among the U.S. exhibitors quoted about helping making the film a cross-over hit is Laemmle Theatres president Greg Laemmle:
“Gregory Laemmle, the president of the West Coast theater chain that bears his name, attended the Seattle screening after booking RRR at three of the Laemmle Theaters’ California locations. (RRR has since gone on to play at five Laemmle theaters.) Laemmle was already a believer, sight unseen, thanks partly to Marchetti’s recommendation and partly to enthusiastic social media responses from the initial release. Ticket sales at Laemmle theaters were high enough to warrant a weeklong engagement, which began June 3. “But after seeing the movie, I knew that I would need to clear space for that run to play” longer, Laemmle said.

“Cristina Cacioppo programmed RRR at the Nitehawk Prospect Park in Brooklyn, where it drew enthusiastic moviegoers in the 20-to-30 age range, most from outside the Indian diaspora. “There was an overall wave of joy throughout,” Cacioppo said by email, adding later. “You could feel the room smiling, the jaws dropping.”

“Jake Isgar at the Alamo Drafthouse chain said there were at least 10 rounds of spontaneous applause from a packed screening in San Francisco. “This movie is great on whatever-sized screen you watch, but it’s next-level in a full theater with a rabid audience,” he added.”
L.A. Times lead film critic Justin Chang included RRR on his list of 10 best films for the first half of 2022:

“The longest feature on my list runs more than three hours and earns every supercharged minute. Already the second-highest-grossing Indian film of all time in America (it’s grossed more than $140 million worldwide), S.S. Rajamouli’s Telugu-language sensation is a hellaciously entertaining mash-up of history and legend, politics and romance, hyperviolent action and song-and-dance musical, venomous snakes and throat-mauling tigers. As the two mighty warriors whose tender bromance becomes a truly infernal affair, N.T. Rama Rao Jr. and Ram Charan are forces of nature.”

(Side note: even though Justin included the film in his Top 10, the film still hasn’t actually had a full review in the Times. Yet another example of good films not getting reviewed by the tragically thin Times film section.)

Finally, Variety just published a story headlined “How India’s Action Epic RRR Could Bring the Country’s First Oscar Nom in 21 Years.”

“A movie with the action sensibilities of James Cameron and the ambitious scope of George Miller has to be considered a definitive Oscar contender, right? Not without the proper backing by a studio or, in this case, a country that will submit your film for the Academy’s best international feature award.

“Enter RRR, a film directed by S. S. Rajamouli, who wrote the script with V. Vijayendra Prasad. The three-hour action epic follows two patriotic but philosophically opposed men (Ram Charan and N.T. Rama Rao Jr.), who team up to rescue a girl from British colonial officials in 1920s Delhi.

“When the 94th Oscar nominations were announced back in January 2022, India’s official submission “Pebbles” was not among the films recognized for international feature. It marked exactly 20 years since India’s last nom in the category.

“In fact, only three Indian films in total —Mother India (1957), Salaam Bombay! (1988) and Lagaan (2001) — have been nominated for the award. The last of which lost to No Man’s Land from Bosnia and Herzegovina.

“The skyrocketing success of RRR has been the undercover Cinderella story of the year. A global smash with huge box office receipts, the film found a pathway to the American cultural zeitgeist with consumers discovering it on Netflix. It was distributed theatrically by Variance Films in the U.S., and a current trend by the Academy to embrace non-English language features in the last few years offers an alternative pathway to awards recognition if India decides to look elsewhere. But why would they?”

Read the rest of the piece here.

https://vimeo.com/709590385/a79303822a

A LOVE STORY: Veteran character actor Dale Dickey shines in the role of her career.

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     One of the finest screen performances last year was delivered by Ann Dowd in the drama Mass. Though she did not make it into the Oscar race, she was nominated for Critic’s Choice and BAFTA awards. Most moviegoers would be forgiven, however, if they didn’t know about the film or Ms. Dowd’s performance. The film did not do well when it opened in October and it was in and out of theatres before it could develop crucial word-of-mouth publicity.
     We bring this up because we fear that history is repeating itself with the film A Love Song and the amazing performance by the veteran character actress, Dale Dickey.
     She has been a very busy working actor for more than 25 years, racking up 131 credits on IMDB (which does not include her theater work). Like Dowd, Stephen Root and M. Emmet Walsh, she is one of those gifted character actors whose face any movie or TV fan immediately recognizes, though most people don’t know her name. She is usually cast in supporting roles but has the lead role in A Love Song, and she is brilliant. Her performance is easily one of the best of 2022, beautifully complemented by Wes Studi, but will people see it? The film is being released by a small independent distributor without a large publicity and advertising budget. What’s more, it’s a low-key love story about working class people, the kind of subject matter that doesn’t get much attention.

“Like a coy, concise short story you might remember having read years ago, A Love Song is the simplest of tales, but there’s a complex universe of longing contained within it.” ~ Bilge Ebiri, New York Magazine/Vulture

“It’s well-photographed, unobtrusively edited, full of wondrous sights, and acted by a couple of masters of warm underplaying.” ~ Glenn Kenny, RogerEbert.com

     “A Love Song has the narrative economy and the sneaky emotional power of a well-crafted short story, plus a feel for isolation and rootlessness that harks back to some of the great drifter portraits of American independent cinema.” ~ Justin Chang, Los Angeles Times
     So, people. Cinephiles! Please come out, enjoy and support A Love Song in a theater while you still can. We open it this Friday at the Royal, and we will add theatres on August 19. We will keep it playing as long as possible. If moviegoers show even a little support, that will go a long way toward keeping it in theatres, and help create greater awareness for the film and the two wonderful actors featured in the film.
https://www.youtube.com/watch?v=NysYn89m5y4&t=3s

“Death will cease to be absolute.” THREE MINUTES: A LENGTHENING opens August 19 with the director in person.

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The beautiful new documentary feature Three Minutes: A Lengthening is based on a mere three minutes of footage, shot by David Kurtz in 1938, that are the only moving images remaining of the Jewish inhabitants of Nasielsk, Poland before the Holocaust. Director Bianca Stigter takes those three minutes and expands and explores them to create “an original and incisive meditation on history, memory, memorials and the very nature of celluloid.” (Alissa Simon, Variety) We open the film August 19 at the Royal and August 26 at the Town Center. The August 16 at the Royal will be hosted by the Los Angeles Jewish Film Festival and followed by a discussion with Ms. Stigter and author Glenn Kurtz. Scholar Michael Berenbaum of American Jewish University will moderate.

Director Bianca Stigter’s statement: 

“As a child, David Kurtz emigrated from Poland to the United States. In 1938 he returned to Europe for a sightseeing trip and whilst there he visited Nasielsk, the town of his birth. Specifically for this trip, he bought a 16mm camera, then still a novelty rarely seen in a small town never visited by tourists. Eighty years later his ordinary pictures, most of them in color, have become something extraordinary. They are the only moving images that remain of Nasielsk prior to the Second World War. Almost all the people we see were murdered in the Holocaust. 

“On Facebook, I stumbled upon a book written about this film, Three Minutes in Poland by Glenn Kurtz. The title fascinated me. I ordered the book and watched the footage, which can be found on the website of the United States Holocaust Memorial Museum. While watching, I wondered: could you make those three minutes last longer, to keep the past in the present? 

“For this film essay, I examined the footage in the fullest detail, to see what the celluloid would yield to viewers almost a century later. The footage is treated as an archaeological artifact to gain entrance to the past. 

“I contacted Glenn Kurtz, traveled to Nasielsk to see if any traces remained from the past, and went to Detroit to speak with survivor Maurice Chandler and his family. 

“After this extensive research, I edited the footage in different ways to bring to life as many of the facts and stories about Nasielsk as possible. A few seconds of the recording of a café becomes a dance scene, a single shot of the market square tells the story of the deportation of its Jewish citizens. All the faces that appear in the film are singled out and magnified to pay homage to the people of Nasielsk. The old images of the Polish town are combined with the way Nasielsk sounds today, creating a tense fusion of the past and the present. 

“Three Minutes: A Lengthening is an experiment that turns scarcity into a quality. Living in a time marked by an abundance of images that are never viewed twice, we do the opposite here: circle the same moments again and again, convinced that they will give us a different meaning each time. The film starts and ends with the same unedited found footage, but the second time you will look at it quite differently. 

“Three Minutes: A Lengthening investigates the nature of film and the perception of time. Through the act of watching, the viewers partake in the creation of a memorial.”

“When apparatuses like these are available to the public, when everyone can photograph those who are dear to them, not only their posed forms but their movements, their actions, their familiar gestures, with words at the tip of their tongues, death will cease to be absolute.’’  ~ The French newspaper La Poste, 30 December 1895, after the Lumières’ first public showing of a film in Paris. 

https://www.youtube.com/watch?v=TsepXNV7N_w

#BringBackMovieReviews: Marketplace on Nashville’s Belcourt Theatre

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The journalists at the American Public Media business and economic news radio program Marketplace do in-depth reporting by repeatedly profiling and interviewing people, establishing long-term relationships they return their listeners to. One such person is Stephanie Silverman, executive director of the Belcourt Theatre, a non-profit movie theater in Nashville. Kai Ryssdal, the host and senior editor of Marketplace, recently spoke with Silverman again about adjusting to the pandemic and streaming. She is an extremely articulate advocate for the theatrical experience and what she said in the interview —  “studios are understanding that the long tail for their movie happens when it starts in exhibition…it needs the word-of-mouth energy that only exhibition spaces can give it” — relates directly to what we’ve been advocating for recently in regards to the L.A. Times film section. Traditionally, talented, knowledgeable film critics guide moviegoers to culturally and artistically important films they might have otherwise missed. Filmmakers and film lovers alike rely on the critics for this and the film critics rely on big platforms like the Times. It is a crucial step in the process that makes unique, fine films and their L.A. theatrical exhibition possible. If the paper of record in the movie capital of the world abdicates its role, film culture suffers. We run the risk of a monoculture consisting of superheroes and sequels. #BringBackMovieReviews

 

 

“A gorgeous clarion call for our young Black girls, heralding the community, creativity and confidence that is the pride of our culture.” ~ Ava DuVernay on ALMA’S RAINBOW, opening August 9.

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A coming-of-age comedy-drama about three Black women living in Brooklyn, Ayoka Chenzira’s 1993 film Alma’s Rainbow explores the life of teenager Rainbow Gold, who is entering womanhood and navigating conversations and experiences around standards of beauty, self-image, and the rights Black women have over their bodies. We are thrilled to open the film next Friday, August 12 at the Monica Film Center.

Victoria Platt, who starred as Alma, will participate in a Q&A after the evening screening on Saturday, August 13th, exact showtime TBA.

All screenings of Alma’s Rainbow will be preceded by Ms. Chenzira’s 10-minute animated short film Hair Piece: A Film for Nappy Headed People (1984).

Keyonn Sheppard (Pepper), Roger Pickering (Sea Breeze) and Victoria Gabrielle Platt (Rainbow Gold) at the Marquis de Lafayette monument in Brooklyn’s Prospect Park in Ayoka Chenzira’s Alma’s Rainbow, a 1993 film restored by the Academy Film Archive with funding by Film Foundation, released by Milestone Films.

“With a whole lot of heart and humor, Ayoka Chenzira’s Alma’s Rainbow is a stunning exploration of Black identity and the dynamism of Black women’s lives.” – Maya Cade, Black Film Archive creator

“The matter of matriarchy within families is close to my heart. I think of my great-grandmother, my grandmother, my mother, and my aunts who all had a firm, beautiful hand in raising me. I long for more representations of these generational villages on screen, like those we experience in Ayoka Chenzira’s work. Ms. Chenzira’s Alma’s Rainbow is a gorgeous clarion call for our young Black girls, heralding the community, creativity and confidence that is the pride of our culture.” —Ava DuVernay, producer-director

Mizan Nunes (Ruby Gold) and Kim Weston-Moran (Alma Gold) in Ayoka Chenzira’s Alma’s Rainbow, a 1993 film restored by the Academy Film Archive with funding by Film Foundation, released by Milestone Films.

“I am delighted to have this opportunity to join you in presenting Dr. Ayo Chenzira’s first feature film. As you know, Alma’s Rainbow was one of the first full length dramatic narrative films produced and directed by an African American woman in the 20th century. Chenzira’s much celebrated and award winning early work is essential viewing today as much as it was when first released in 1994.” —Julie Dash, filmmaker

Victoria Gabrielle Platt (Rainbow Gold) and Kim Weston-Moran (Alma Gold) in Ayoka Chenzira’s Alma’s Rainbow, a 1993 film restored by the Academy Film Archive with funding by Film Foundation, released by Milestone Films.

Director’s Statement: “I could write a book on the response to Alma’s Rainbow. The film took a long time to make. I raised all the money independently. Distributors came and looked at the film, and there was a real split between what the men thought about it and what the women thought about it. The response by women has been overwhelmingly positive. The response by men, who write the checks, was that it was not an action piece. There was no Black pathology; there was no movie point of reference for three Black women driving a story. They also see that it is not a linear narrative in the tradition of exposition, climax and resolution. The editing and storytelling are based on the emotions of the characters. This is something that women understood and men did not.

Ayoka Chenzira

“We found a distributor who was not interested in selling it only to twenty-something White guys in the suburbs. Unfortunately, the arrangement with the distributor and our company did not work out; we did get the film back, however, unencumbered. This film grows out of mothers being afraid of their daughters’ own budding sensuality.” – Ayoka Chenzira, Ph.D.

https://www.youtube.com/watch?v=UPHGweXT9JM