Don’t be surprised if you see Greg Laemmle and 100+ other cyclists clip-clopping through a theater lobby this Sunday. They’re just rehydrating and taking a well-deserved break in the middle of their epic 135-mile bicycle tour of all eight Laemmle venues!

Our Fourth Annual Tour de Laemmle starts bright and early this Sunday, July 23rd. Participants leave the Monica Film Center in Santa Monica at 7:00AM before making their way to Beverly Hills, Claremont, Pasadena, Glendale, NoHo, Encino, West LA, and back to Santa Monica.

You can follow along from the comfort of your chair by visiting tourdelaemmle.com/share where riders will share their Instagram photos and tweets.

Our involvement with cycling events such as CicLAvia and Climate Ride stems not just from our love of the sport, but as a way to encourage alternative transportation and inspire creative thinking about our traffic and environmental challenges. In 2014, we stepped up to the plate by creating our own event.

As an avid cyclist and sustainability advocate, Greg Laemmle had always dreamed of traveling to each of his venues by bike in a single day. After researching the route, he soon recognized the cultural and historical import of many of the roads, pathways, and landmarks he discovered along the way. Realizing the potential value extended far beyond his original vision, he opened up the ride and invited the community to join him “on a 2-wheeled tour of L.A.’s richly diverse neighborhoods.” Find out more at tourdelaemmle.com!