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Moviegoing safely.

February 24, 2022 by Jordan Deglise Moore

     The Washington Post published a good article by their chief film critic Ann Hornaday last week headlined “Is it safe? In the movie theater business, the question is how much to promise older audiences.” One of the public health experts quoted is Jennifer Nuzzo, an epidemiologist at the Johns Hopkins Bloomberg School of Public Health, who thinks that “for people who are fully vaccinated, watching a movie in a theater while keeping a tightfitting N95 mask on the entire time (i.e. no sipping soda or nibbling popcorn) is among the safest group indoor activities they can have.”
     According to the L.A. County Health Department, test positivity rate has been plummeting. While it is too soon to say that the pandemic is over, it does appear that the Omicron surge has basically passed in L.A. Our seven-day average test positivity rate is at 2.56%, which is as low as its been since November of last year. L.A. County Public Health Director Barbara Ferrer said last week that “we do anticipate that if we have these continued steep declines in cases, which indicate lower transmission, we will be able to safely lift indoor masking mandates in mid-to-late March.” In the meantime, this week the Health Department announced a partial roll-back of the mask mandate. Fully vaccinated people who show proof may go without masks while visiting indoor businesses. Additionally, we will continue to allow our patrons extra space and breathing room by not selling adjacent seats to different parties and we keep our HVAC systems in excellent condition, regularly changing the filters. People can still choose to stay masked indoors as a way to help increase their personal safety — experts say one-way masking works. If you’re vaccinated, boosted, and wearing an N95, you’re protected, no matter what others are doing. What’s more, because of the availability of rapid home testing, instances of asymptomatic spread are increasingly rare.
     All of which is to say that it is relatively safe to go to the movies and it is now urgent for L.A. cinephiles to show up. Distributors of arthouse films need to see results or we risk losing something precious, the chance to experience truly brilliant, challenging, foreign and/or independent cinema as it was intended to be seen. Are you a movie lover who appreciates how integral public moviegoing is to cinema and everything cinema is? From the Post piece:
     “For Leana Wen, a physician and public health professor at George Washington University, the decision of whether to go back to theaters comes down to three factors: individual medical circumstances, risk tolerance and how highly one values going out to see a movie. “For some people, going to the movies was not something they particularly enjoyed, and therefore it’s something they don’t miss,” she says. “On the other hand, there are some individuals for whom it may be close to an essential activity, it’s such an important part of life.”

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Filed Under: Claremont 5, Glendale, Newhall, News, NoHo 7, Playhouse 7, Royal, Santa Monica, Theater Buzz, Town Center 5

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Tickets: http://laemmle.com/film/artfully-united | Subscribe: http://bit.ly/3b8JTym | ARTFULLY UNITED is a celebration of the power of positivity and a reminder that hope can sometimes grow in the most unlikely of places. As artist Mike Norice creates a series of inspirational murals in under-served neighborhoods in and around Los Angeles, the Artfully United Tour transforms from a simple idea on a wall to a community of artists and activists coming together to heal and uplift a city.

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ABOUT LAEMMLE: Since 1938, Laemmle [Theatres] has been showing the finest independent, arthouse, and international films.

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Tickets: http://laemmle.com/film/brides

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ABOUT LAEMMLE: Since 1938, Laemmle [Theatres] has been showing the finest independent, arthouse, and international films.

Subscribe to Laemmle's E-NEWSLETTER: http://bit.ly/3y1YSTM
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Tickets: http://laemmle.com/film/writing-hawa

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ABOUT LAEMMLE: Since 1938, Laemmle [Theatres] has been showing the finest independent, arthouse, and international films.

Subscribe to Laemmle's E-NEWSLETTER: http://bit.ly/3y1YSTM
Visit Laemmle.com: http://laemmle.com
Like LAEMMLE on FACEBOOK: http://bit.ly/3Qspq7Z
Follow LAEMMLE on TWITTER: http://bit.ly/3O6adYv
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