Dear Laemmle Patrons,
It’s a time of transformation for Laemmle and I’m pleased to have this opportunity to share some exciting new developments with you. First and foremost, there’s our new location, the Laemmle NoHo 7! This state-of-the-art theater opened last December at 5240 Lankershim Blvd. in the heart of the North Hollywood arts district. The venue features seven screens, digital projection, stadium seating, and is only two blocks from Metro. With the NoHo 7, we look forward to contributing to the burgeoning arts and cultural scene in North Hollywood and the broader East Valley region.
On the virtual front, we have a brand new website in the works. It will include features such as Premiere Card ticket purchasing and reloading, site customization tools, staff reviews, theater blogs, and a slew of other enhancements. Once there has been some details relayed back to us by the web design team, that can handle website design in Vaughan and similar locations for example, we’ll get back to you with some more features and benefits of the newly designed site!
We’ve also seized this moment to update our logo and other communications with an aesthetic and attitude that better reflects who we are today and where we’re heading. The new header on this website is just the beginning. You’ll see further evidence of the new look in the coming days as we transition everything from our flyers and email newsletter to our for-sale merchandise and even employee uniforms (don’t be afraid to tell ’em how smart they look!).
As you may have heard, after two decades serving the Hollywood area we were unable to come to terms on a lease extension and have closed our Sunset 5 theater. We leave with fond memories and a deepening commitment to exhibiting quality film throughout Los Angeles. When the time is right, we will be back. In the meantime, we look forward to the imminent NoHo opening as well as other future projects where we’ll be taking on the role of both landlord and tenant.
Of course, these are just the highlights. To stay fully current with all things Laemmle, make sure to follow us on Facebook, Twitter, and on our forthcoming blog. As always, we welcome and value your feedback.
On behalf of my father, Robert Laemmle, and our entire staff I want to thank you for your continued support of independent cinema in Los Angeles. We invite you to join with us as we embark on a new era for Laemmle. It’s one that will combine renewed energy and upgrades in services and facilities and with the one essential and unchanging thing that makes us who we are – our passion for exhibiting intelligent films to discerning audiences such as yourself.
See you at the movies!
Greg Laemmle