In last week’s issue of the Los Angeles Business Journal (membership required), Greg Laemmle urged leaders in Sacramento and Los Angeles to help create a greener, more connected Los Angeles through good policy, urban planning, and smart business practices.
Greg cited the Playhouse 7 in Pasadena as an example of how an infrastructure that encourages walking, cycling, and public transit can benefit commerce and community.
“When we built the Playhouse 7 in Pasadena in 1999, we used shared-parking agreements. There was an understanding that as the area grew, the Playhouse District would add parking. Once the Gold Line started running in the area, many of the surface parking lots in the immediate vicinity of the theater were developed into mixed-use buildings with retail on the ground floor and residential units above. The area became denser, more vibrant – a real 24-hour neighborhood.
The Playhouse District never did add more parking but our business hasn’t suffered. Instead, people are finding alternative ways to get to the area – walking, biking or taking public transit. The economic boom that made the neighborhood more vibrant happened without adding parking – instead, we helped create a more authentic neighborhood commercial experience, and the city of Pasadena saved money for other vital needs.”
We hope to replicate the success of the Playhouse 7 in the coming months when we break ground on the Laemmle Lofts project in Glendale, a five-screen theater with 42 apartments and 6,000 square feet of commercial space.
Download and read the full article: Measuring-Commerce-by-Foot-LA-Business-Journal.PDF
A special note to our Valley fans: We continue to search for similar projects in West Valley neighborhoods and sincerely appreciate your support.