Outside of your home or office walls, how often do you really get the chance to get to know a work of art in person? Gallery openings and museum visits are often “drive by” affairs that typically limit your engagement. And, even assuming you still have an independent brewing house nearby, coffee house art is unpredictable in quality.
Enter Laemmle’s new Art in the Arthouse program. It promises to deliver a unique and alternative art-viewing experience. By reclaiming wall space throughout its theaters for the display of fine art, Laemmle will give its patrons a chance to bond with notable and emerging L.A. based visual artists and their work. Exhibits will last three to four months, affording regular movie-goers ample time to get to know a piece through repeat visits and exposure. Curatorial standards will be high, in keeping with the approach that has distinguished Laemmle as a film exhibitor over the years.
Art in the Arthouse is the brainchild of Laemmle president, Greg Laemmle. “Switching to digital poster frames conserves both paper and wall space,” says Laemmle. “This opened up the opportunity to extend the cultural scope of our theaters to include the visual fine arts.”
Our first two events feature artists Dave Lefner at the Royal and Bea Husman at the NoHo. The Lefner exhibit opening is February 19 — RSVP here — and the Husman exhibit opening is February 26 — RSVP here. Proceeds from the sale of art benefit the Laemmle Charitable Foundation.